MVP studio for non-technical founders
Launch the part of your idea that matters. In 14 days.
Bring the messy version. A voice note is fine. We find the one thing worth proving, cut the rest, and ship it on your own accounts for a price agreed before we start.
Five-minute brief · nothing is sent until you review it
- 7, 14 or 21 days
- Fixed price from $1,500
- 50% at launch
- Code in your GitHub
The cut
“Small clinics lose hours to phone bookings and no-shows. Could patients book and get reminders on their own?”
Tap any line to move it across the cut.
First version32 days
Later0 days
Rough fit · your written scope confirms it
You'll work with Ali Sufyan from first call to launch day.
The person who scopes your product designs and builds it. No account managers, no handoffs.
- Ali Sufyan · Founder, product & engineering lead
- Start a brief with Ali
01The real risk
Founders don’t run out of ideas. They run out of runway building the wrong version.
Here’s what first-time founders usually get offered, and what happens here instead.
Usually: A six-month quote for a first version
Here: 7, 14 or 21 days, agreed before we start
Usually: An estimate that says “it depends”
Here: A fixed price with its limits written down
Usually: A developer who goes quiet mid-build
Here: A written update every working day
Your options, side by side
MVP Ninja
- Time to a live first version
- 7, 14 or 21 days
- What you pay
- Fixed, from $1,500
- Who decides what gets built
- We cut it with you, in writing
- Who owns the code
- Your repo from day one, IP on final payment
- When something breaks
- Fixes included after launch
Traditional agency
- Time to a live first version
- Usually months
- What you pay
- Estimates that grow with scope
- Who decides what gets built
- A long specification, up front
- Who owns the code
- You, once the contract says so
- When something breaks
- A support contract
Freelancer
- Time to a live first version
- Depends who you find
- What you pay
- Hourly, or loosely fixed
- Who decides what gets built
- Whatever is in your spec
- Who owns the code
- Depends how it was set up
- When something breaks
- Whoever is still available
AI app builder
- Time to a live first version
- A prototype in an afternoon
- What you pay
- A monthly subscription
- Who decides what gets built
- You, prompt by prompt
- Who owns the code
- You, once you export it
- When something breaks
- You, debugging on your own
02How it works
One sentence on Day 00. A live product on Day 14.
Scroll through a 14-day plan, cut by cut: what we kept, what waited, and what shipped.
Day 00
The idea
A sentence, a voice note or a messy doc. That is enough to start.
“Kitchens still log fridge temperatures on clipboards. Could a shared tablet make the daily checks take seconds?”
Update · Day 00
Brief read. Three questions back to you, and a scoping call booked for tomorrow.
Day 02
The cut
One assumption to prove, a written scope, and a list of what waits.
The assumption to prove
Kitchen staff will complete digital checks if each one takes seconds on a shared tablet with wet or gloved hands.
In the first version
- Daily checklist for opening, service and closing
- Temperature logs with out-of-range corrective actions
- Cleaning schedule with sign-off
- Allergen matrix per dish
- Inspection-ready PDF report
Later
- Cut: Bluetooth temperature probes
- Cut: Stock and ordering
- Cut: Rota and payroll
- Cut: Multi-country regulation packs
Update · Day 02
Scope signed: five things in, four on the later list. Fixed price agreed.
Day 04
The wireframe
Layout and priorities, approved before a line of product code.
Update · Day 04
Clickable design is ready. Tap through it tonight and reply with anything that feels wrong.
Day 14
The product
Designed, built, tested with real people and live on your accounts.
Update · Day 14
Live on your hosting. Admin logins sent. Your 14-day fix window starts now.
03The day plan
Six steps. You’ll always know what day it is.
The same six steps for every build. Pick a length to see how the days break down.
01Tell us the idea
Answer a few plain-English questions. No specification document, no technical vocabulary. You get: Your MVP brief.
Day 0
02We cut the noise
One call to find the core of the product. You get a written scope and a fixed price before any work starts. You get: Written scope + fixed price.
Days 1–2
03We design the core
User flow first, then real screens for the journey that matters. You approve the direction before we build. You get: Clickable design.
Days 2–4
04We build
Working software on a private preview link early, with a short written update every working day. You get: Working preview app.
Days 4–12
05You test
Put it in front of real people. We fix what gets in their way and tighten what they actually use. You get: Feedback round + fixes.
Days 11–13
06We ship
Production launch on accounts in your name, a handover, and fixes included after launch. You get: Live product.
Day 14
04What we build
Web app, mobile app, SaaS or AI tool.
Tell us the job it has to do. We’ll pick the simplest shape of software that proves your idea, and tell you when a smaller one would do.
SaaS Products
Get paying users before you hire an engineering team.
Usually 14-Day Build
Web Applications
A product at a link you can send to your first customers.
Usually 14-Day Build
Mobile Applications
When the product lives in someone's pocket.
Usually 21-Day Launch
AI Agents
Hire software that does the work, not just answers questions.
Usually 21-Day Launch
Business Automation
Let the repetitive work run without you.
Usually 14-Day Build
Internal Tools
Stop running the business from a spreadsheet nobody trusts.
Usually 7-Day Sprint
05MVP Ninja Labs
Five products, opened up completely.
Built in-house, so we can show you every decision: the problem, what we cut, the screens and the architecture underneath.
- Scout
Sales
Review queue12LeadsFollow-ups5AccountsAgent activitySetup
Fit rulesIntegrationsAgent active
Researching 3 new leads
Search leads or companiesReview nextReview queue
Tuesday · 12 leads researched since 08:00
Researched today
186 since 10:00
Strong fits
53 to answer today
Drafts ready
9Avg. 112 words
Follow-ups due
52 overdue
All12Strong fit5Possible4Weak3Sorted by fit, then timeLeadVerdictTop signalDraftInPNPriya NairOperations Director · Halden Dental GroupStrong fit3 reasonsOpening 3 new clinicsDemo requestReady9 minTOTom OkaforHead of Revenue · Northwind FreightStrong fit3 reasonsHiring two SDRsHubSpotReady26 minAKAisha KhanIT Manager · Oakridge LogisticsStrong fit4 reasonsReplacing legacy CRMWebinarReady48 minMLMarta LindqvistCOO · Ferro Coffee RoastersPossible fit2 reasonsViewed pricing twiceDemo requestReady1 hDSDaniel SatoFounder · Brightline StudioPossible fit2 reasonsTeam of 8, below ICPNewsletterResearching1 hLBLena BrandtPractice Manager · Lumen PhysioPossible fit2 reasonsUses Calendly + HubSpotHubSpotReady2 hJRJonas ReiterStudent · Personal emailWeak fit1 reasonNo company matchContact formNot contacted3 hPNPriya Nair
Halden Dental Group
Strong fitScored 08:14 · Fit rules v3Why it's a fit
- Multi-site practice with 14 clinics1
- Opening 3 clinics this autumn2
- Already runs HubSpot and Calendly3
Budget not confirmed — ask on the first call
Draft
118 wordsHi Priya — congratulations on the three clinics opening this autumn. That's a lot of new patient enquiries to route…
Open dossierSnoozeDrag the cut: wireframe on one side, product on the other
Labs · 0121-Day Launch
Scout
AI sales agent
An AI sales agent that researches, scores and follows up — so reps only talk to people ready to buy.
Read how Scout was cut → 
Labs · 0221-Day Launch
Relay
Operations automation platform
A visual automation platform that connects email, Slack, CRM, documents and approvals — with AI where judgement is needed.
Labs · 0314-Day Build
Mise
Vertical SaaS · food safety
Food-safety compliance for independent restaurants — temperature logs, cleaning, allergens and inspection-ready reports.
Labs · 0421-Day Launch
Sitewalk
AI mobile app · property handovers
Walk a property, photograph defects, and let AI turn them into an assigned snag list before you reach the car.
Labs · 0514-Day Build
Keel
Internal BI · SME operations
One screen that tells an SME owner how the business is really doing — and explains anything unusual in plain English.
06Launch day
On launch day, you get the keys to all of it.
Nothing important lives on our accounts. Pick anything below to see what it is.
your-company / productPrivate
├─ app/ ├─ components/ ├─ db/migrations/ ├─ emails/ ├─ tests/ ├─ .env.example └─ README.md
a41f2c0 Launch: production build
The full codebase, in a GitHub repository in your name from the first commit. Mainstream tools: TypeScript, React, Next.js and Postgres.
Every build
07Pricing
Fixed prices, with the limits written down.
Fixed price in USD. You pay 50% to start and 50% at launch. Hosting, AI usage and paid APIs run on accounts in your name, so you only pay providers for what you use.
Closest fit
14-Day Build$2,700
A rough fit from the published limits. Your written scope confirms it.
07 days
7-Day Sprint
Prove one thing.
$1,500USD · fixed
A focused first version that tests your biggest assumption with real people.
- 1 core workflow
- Up to 5 screens
- 1 user role
Support: 7 days of post-launch fixes
14 days
Recommended
14-Day Build
Launch to real users.
$2,700USD · fixed
A real product with several workflows, an admin side and the integrations it needs to work.
- Up to 3 core workflows
- Up to 12 screens
- User + admin roles
Support: 14 days of post-launch fixes
21 days
21-Day Launch
More roles, more moving parts.
$3,700USD · fixed
For fuller products: several roles, AI agents that take actions, heavier integrations or a mobile MVP.
- Up to 5 core workflows
- Up to 20 screens
- Multiple roles & permissions
Support: 14 days of post-launch fixes
Scoped with you
Custom
Need something bigger?
Let’s scope itFixed-price phases
Larger platforms, existing codebases, ongoing product work and agency partnerships.
- Scoped together
- Phased roadmap
- Fixed-price phases
Support: Agreed in your proposal
How it can cost this little
It isn’t a teaser rate. We removed the cost that doesn’t make your product better.
A small senior team
The people who scope your product build it. No account managers, no handoffs, no padding.
Foundations we don't rebuild
Sign-in, billing, admin, deployment and monitoring start from proven, production-grade building blocks.
AI-assisted engineering
We use AI to move faster on routine code. Every line is still reviewed and owned by an engineer.
Ruthless scope
We build what proves the idea. Everything else goes on a written list for the next version.
- Written scope first
- Two payments
- Daily written updates
- Fixes after launch
- No surprise invoices
08Questions
Before you spend anything
Something else on your mind? Ask it in your brief. Nothing is sent until you review it.
Can something useful really be built in seven days?
Yes — if it is focused. A 7-Day Sprint builds one core workflow: the part that tells you whether people want this. We agree that scope in writing before we start, so the week goes into building the right thing well, not a rushed version of everything.
Why not build it myself with Lovable, Bolt or Cursor?
For a quick prototype, you should. They're great for testing a screen or a flow. The gap shows up when real people use it: sign-in that holds up, payments, data you can't afford to lose, errors you hear about, and code a developer can keep building on. That's the part we do. If you've already built a prototype, send it with your brief. It's a useful starting point.
What if you miss launch day?
The launch date is written into your scope before we start, and you see progress every working day, so a slip never arrives as a surprise. If something threatens the date, you hear about it that day, with the reason and your options: move a feature to the change list, or move the date. The final 50% isn't due until the product launches.
What if I don't like what you design?
You see a clickable design before any product code is written, and nothing moves into the build until you approve it. Changing direction at that point costs a conversation, not a rebuild.
Who actually writes the code?
Ali Sufyan leads every build, and the people who scope your product are the people who design and build it. We use AI tools to move faster on routine code, and every line is reviewed by an engineer before it ships.
Do I own the code?
Yes. The code lives in a repository in your name from day one, and full intellectual property is assigned to you on final payment. Hosting and third-party services run on your own accounts. No lock-in and no licence fees to us.
What stops the scope from growing — and the price with it?
The written scope. New ideas during the build go on a change list: we swap them for something of equal size, or plan them for after launch with a price agreed first. Nothing is added to your invoice without your approval.
How can a real MVP cost $2,700?
Because we remove cost that doesn't make your product better: account managers, rebuilt foundations, open-ended scope. A small senior team, proven building blocks and AI-assisted engineering let us quote a fixed price that stays fixed.
What happens after launch?
Fixes are included for 14 days after launch (7 days on the 7-Day Sprint). After that you can keep building with us on a monthly plan, take the product in-house, or hand it to another team with our documentation.
09Day 00
What are we building?
Pick the closest. It’s the first of eight short questions, and nothing is sent until you’ve reviewed your brief.
- AI AgentSoftware that reads, decides and acts
- AutomationConnect tools so work runs itself
- SaaSA subscription product for customers
- Web AppMarketplaces, portals, dashboards
- Mobile AppiOS and Android, camera, offline
- Internal ToolAdmin panels, approvals, reporting
- Not sure yetDescribe the problem — we'll suggest the shape
- Rather talk first?Say so in your brief, and Ali will book a call with you.
Then · 01
You send the brief
Eight plain-English questions, about five minutes. You review it before it goes.
Then · 02
We talk it through
Ali reads it, replies with questions and books a scoping call with you.
Then · 03
You get a scope and a price
A written scope and a fixed price, before you pay anything.