MVP Ninja Labs

Five products designed and architected end to end — to show how we cut an idea down to the version worth shipping, and what that version looks like.

Built in-house by MVP Ninja. Each concept build walks through the problem, the cut, the screens and the architecture, and ends with the package it maps to.

01AI sales agent
Scout
AI sales agent
An AI sales agent that researches, scores and follows up — so reps only talk to people ready to buy.
Capabilities
AI Agents, Business Automation
Build shape
21-Day Launch
scout.app
Scout
Sales
Review queue12LeadsFollow-ups5AccountsAgent activity
Setup
Fit rulesIntegrations
Agent active
Researching 3 new leads
Review queue
Tuesday · 12 leads researched since 08:00
Search leads or companiesReview next
Researched today
186 since 10:00
Strong fits
53 to answer today
Drafts ready
9Avg. 112 words
Follow-ups due
52 overdue
All12Strong fit5Possible4Weak3Sorted by fit, then time
LeadVerdictTop signalDraftIn
PNPriya NairHalden Dental GroupStrong fit3 reasonsOpening 3 new clinicsDemo requestReady9 min
TOTom OkaforNorthwind FreightStrong fit3 reasonsHiring two SDRsHubSpotReady26 min
AKAisha KhanOakridge LogisticsStrong fit4 reasonsReplacing legacy CRMWebinarReady48 min
MLMarta LindqvistFerro Coffee RoastersPossible fit2 reasonsViewed pricing twiceDemo requestReady1 h
DSDaniel SatoBrightline StudioPossible fit2 reasonsTeam of 8, below ICPNewsletterResearching1 h
LBLena BrandtLumen PhysioPossible fit2 reasonsCalendly + HubSpotHubSpotReady2 h
JRJonas ReiterPersonal emailWeak fit1 reasonNo company matchContact formNo draft3 h
PN
Priya Nair
Halden Dental Group
Strong fitScored 08:14 · Fit rules v3
Why it's a fit
Multi-site practice with 14 clinics1
Opening 3 clinics this autumn2
Already runs HubSpot and Calendly3
Budget not confirmed — ask on the first call
Draft
118 words
Hi Priya — congratulations on the three clinics opening this autumn. That's a lot of new patient enquiries to route…
Open dossierSnooze
9:41
Approvals
4 drafts waiting · 2 strong fits
PN
Priya Nair
Halden Dental Group
Strong fit
Why now
Multi-site practice with 14 clinics1
Opening 3 clinics this autumn2
Three new clinics, one front desk?
Hi Priya — congratulations on the three clinics opening this autumn. That's a lot of new patient enquiries to route. Since your team already books through Calendly…
3 sources·Follow-up Thu 10:00
Approve & send
QueueApprovalsFollow-upsYou
02Operations automation platform
Relay
Operations automation platform
A visual automation platform that connects email, Slack, CRM, documents and approvals — with AI where judgement is needed.
Capabilities
Business Automation, AI Agents, Internal Tools
Build shape
21-Day Launch
relay.app
FlowsRunsApprovals6ConnectTemplates
SO
FlowsInvoice approvalLivev4
EditorRuns128Settings
Edited 2 h ago by SamTest with samplePublish changes
100%Tidy up
Test passed on INV-20418.pdf· 6 steps · 14 s
1·TriggerEmailReceive invoice emailNew email with a PDF in invoices@larchfield.example
2·AI stepAIRead the invoiceExtract supplier, total, due date and PO
Confidence96%Under 85% → review
3·ConditionCheck the amountIs the total over £2,500?
Yes · over £2,500
4·ApprovalChatAsk finance lead to approveDana Whitfield in #finance-approvals
Remind after 24 h, then ask Sam
No · £2,500 or less
Approve automaticallyLogged with the rule that applied
5·ActionAccountingCreate bill in accountingDraft bill with the PDF attached
6·ActionChatPost confirmationReply in thread, archive the email
AI stepStep 2 of 6
Read the invoice
SetupSample dataHistory
Read from
Attachment from step 1PDF
Fields to extract
INV-20418.pdf
supplier_nameNorthwind Supplies99%
invoice_numberINV-2041899%
total3,840.0098%
currencyGBP99%
due_date2026-10-1294%
po_numberPO-118791%
vat_numberNot foundOptional
When AI isn't sure
Minimum confidence85%
Send to review queue
Test this stepRuns
9:14
finance-approvals
8 members · Relay connected
RelayAppYesterday 17:05
Bill created · Oakline Logistics
Today
RelayApp09:12
@Dana Whitfield an invoice over £2,500 needs your approval.
Waiting for youInvoice approval
Northwind Supplies
£3,840.00incl. £640.00 VAT
Invoice
INV-20418
Due date
12 Oct 2026
Purchase order
PO-1187
Cost centre
Facilities
Read by AI · 96% confidencePO matched
INV-20418.pdfFrom billing@northwind.example
ApproveReject
Rule: total over £2,500 · reminder in 24 h
Message #finance-approvals
HomeMessagesActivity2You
03Vertical SaaS · food safety
Mise
Vertical SaaS · food safety
Food-safety compliance for independent restaurants — temperature logs, cleaning, allergens and inspection-ready reports.
Capabilities
SaaS Products, Web Applications, Mobile Applications
Build shape
14-Day Build
mise.app
M
Today1TempsCleaningAllergensReports
IMInes M.
Today's checks
The Copper Pan · Lunch service
Log a reading
7of 15 done
Opening
Service
Closing
1 overdue
Opening5/5
Walk-in fridge3.8 °C · Sam R. 08:04
Freezer 1−19.5 °C · Sam R. 08:05
Reach-in fridge 24.1 °C · Sam R. 08:06
Surfaces sanitisedInes M. · 08:20
Delivery check3.9 °C · Ines M. 09:10
Service2/5
Hot-hold soupOverdue 30 min
Cooling beef shinDue 12:30 · in 15 min
Chicken core tempDue 12:40 · in 25 min
Reach-in re-check4.6 °C · Ines M. 11:50
Hand-wash stationsKofi M. · 11:00
Closing0/5
Fryer deep cleanFrom 22:00
Closing tempsFrom 22:15
Floors and drainsFrom 22:30
Label leftoversFrom 22:30
Sign off the dayOwner · 23:00
Recent readings
Reach-in fridge 2Re-check · Ines M. 11:504.6 °C
Reach-in fridge 2Above 5 °C · Kofi M. 11:206.1 °C
Action taken: Stock moved to walk-in, re-check in 30 min
Chicken supremeCore temp · Sam R. 11:0578 °C
Inspection-ready
90 of 90 days logged
Preview PDF report
8:04
Log a temperature
1 of 5
Fridge or probe
Walk-inReach-in 2Freezer 1Probe
Walk-in fridgeSafe 0–5 °C
3.8°CIn range
123456789.0
Save reading
04AI mobile app · property handovers
Sitewalk
AI mobile app · property handovers
Walk a property, photograph defects, and let AI turn them into an assigned snag list before you reach the car.
Capabilities
Mobile Applications, AI Agents
Build shape
21-Day Launch
9:41No signal
Plot 14 · Kitchen
Saved offline · syncs when back online
Crack found
AI suggestion· tap to editSnag 5
Crack above window head
Hairline crack in plaster, about 30 cm, rising from the window's top corner.
SeverityMajorTradePlasteringRoomKitchen
Check thisSeverity is a best guess. Type, trade and room look right.
4In roomConfirm snagRetake
05Internal BI · SME operations
Keel
Internal BI · SME operations
One screen that tells an SME owner how the business is really doing — and explains anything unusual in plain English.
Capabilities
Internal Tools, AI Agents, Business Automation
Build shape
14-Day Build
keel.app
KeelOverviewRevenueCustomersOperationsAnomalies17 – 13 Sepvs previous weekFHFerngrove Home Goods
Monday 14 September · Good morning, HannahRevenue is up 10% on last week, led by Saturday's garden sale. One thing needs you: repeat customers fell 18%, mostly in Kitchen & Dining.
Summary by Keel AIFrom 12 metrics · numbers computed from 4 sources
Revenue£52.9kUp 10.0%£48.1k last week
Orders1,184Up 6.2%1,115 last week
Repeat customersAnomaly254Down 18.1%310 last week
Overdue tasks7Up 3 more4 last week
Revenue by day£52.9kUp 10.0%vs £48.1k
This week, 7 – 13 SepLast week
£12k£9k£6k£3k
Sat £10.6kUp 31% on last Saturday · garden sale
Mon 7Tue 8Wed 9Thu 10Fri 11Sat 12Sun 13
Orders to ship todayShopify · 07:104331 packed · 4 returns to checkOn track for the 15:00 courier collection
Tasks dueAsana · 07:08Chase Oakmoor PO-22142 days overdueSMReorder linen tea towelsTodayPRApprove September trade price listWedHW
Needs attention4By impact
AnomalyDetected Thu 10 SepRepeat customers fell 18%Below the expected range since Wed. 70% of the drop is Kitchen & Dining.Explained · 3 sourcesRead why
Supplier delivery 4 days lateOakmoor Ceramics · 38 orders · Asana3 invoices over 30 days£4,180 from trade accounts · XeroTea towels: 6 days of stock left126 left, selling 21 a day · Shopify
ShopifyXeroHubSpotAsana07:12
7:02
Inbox
Keel weekly digestTo Hannah · Mon 14 Sep, 07:00Revenue up, one thing to fix
Good morning, Hannah.Revenue reached £52.9k, up 10%, helped by the Saturday garden sale. Orders rose 6%, so baskets grew too. Repeat customers fell 18%, and Keel found why.Written by Keel AI from your numbers7 – 13 Sep vs previous weekRevenue£52.9kUp 10.0%Orders1,184Up 6.2%Repeat customers254Down 18.1%Needs a lookReorder email hasn't sent since 8 Sep70% of the drop is Kitchen & Dining · 3 sourcesWorth celebratingBest Saturday since June: £10.6k, up 31% on last week
Open KeelSent every Monday at 07:00 · Digest settings

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Scout

Relay

Mise

Sitewalk

Keel

Got an idea in the same shape?